History of Pringles potato chips processing

In the 1960s, Procter & Gamble introduced Pringles, which are made from dehydrated and reconstituted potatoes.

The Pringles story began when Vic Mills head of process development at the Miami Valley laboratory, and his colleague Ken Hawley brainstormed a way for Procter & Gamble to enter the potato chip industry.

Their researchers developed the basic Pringles formula of dehydrated potato flakes mixed with mono and di-glycerides and butylated hydroxyanisole and combined with starch and water that was beaten into dough. The dough was then rolled into a flat sheet molded into individual pieces and fried.

It was first advertised as a ‘new fangled’ potato chip and promoted as a technological marvel.

Unlike potato chips Pringles are a uniform size and shape, making possible their packaging in a long tube. Pringles uses a multilayered composite can structure with foil barrier.

Frederic J. Baur hold PhD in organic chemistry invented the Pringles potato chip can. He work many years in research and development at Procter and Gamble. He was the looking at alternative sources of raw materials and different processes for manufacturing and packaging.

The Pringles potato chips was designed to become a long distance and durable product and allowing it to sit on a shelf for a year without tasting stale.

As a result, the product could then be advertised nationally, creating a significant advantage.

History of Pringles potato chips processing

History of Pringles Potato chips

In the 1960s, Procter & Gamble introduced Pringles, which are made from dehydrated and reconstituted potatoes.

Their researchers developed the basic Pringles formula of dehydrated potato flakes combined with starch and water that was beaten into dough. The dough was then rolled into a flat sheet molded into individual pieces and fried.

It was first advertised as a ‘new fangled’ potato chip and promoted as a technological marvel. Unlike potato chips Pringles are a uniform size and shape, making possible their packaging in a long tube.

Pringles chip also achieved durability status, allowing it to sit on a shelf for a year without tasting stale. As a result, the product could then be advertised nationally, creating a significant advantage.

Revenues surpass $105 million in 1973, speeding toward a target of $250 million in sales within five years. The potato chips industry went to court to prevent Procter & Gamble from calling Pringles ‘potato chips’.

It was resolved in 1975, when the US Food and Drug Administration defined Pringles as ‘potato chips made from dehydrated potatoes.’

Protector & Gamble marketers follow a global marketing strategy for Pringles potato chips, a leading experts brand.

Procter & Gamble began by selling one product with a consistent formulation in every country and meets 80 percent of worldwide demand with only six flavors of Pringles and one packaged design.

In 2012 Pringles has been acquired by Kelloggs for a figure reported as nearly $3 billion.

History of Pringles Potato chips