Emborg brand

Emborg is today marketed and owned by Uhrenholt A/S. Originally Emborg was launched in 1947 by the Danish businessman Erik Emborg, who founded the family company Emborg Foods.

 In 1960 Emborg was launched in the Middle East, initially in Lebanon followed by Saudi Arabia. The product portfolio included beef burgers, steaks, poultry and canned seafood.

In the 1980s, the product line was expanded to chicken franks and frozen vegetables which turned out to be a great success in the Middle East region. In 1994 the first Emborg office was established in the Middle East.

In 1995, Emborg established an office in Japan, which marked entry into Asia. In 2005 Emborg Foods was acquired by Uhrenholt A/S.

Uhrenholt was founded April 1 1978 in Denmark by Frank Uhrenholt. In 2007 Sune Uhrenholt took over the role as CEO and has undertaken a restructuring of the company to include sales to the retail channel and focus on branded products.

Today Emborg is marketed in 84 countries across the globe and maintain a significantly strong position in Asia, Africa and the Middle East.
Emborg brand

Cap’n Crunch cereal

Introduced in 1963 by Quaker Oats, the popular breakfast treat had kid appeal written all over it.  Cap’n Crunch was created when kid’s cereals were flourishing and for some reason it made sense that a cartoon naval captain would sell a breakfast food.

Pamela Low who developed the original taste of the cereal based it in recipe her grandma made. She recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire.

It’s advertised with amusing animated TV spots created by Jay Ward and starring Cap’n Horatio Crunch - the fun loving, blue-uniformed sea captain of the S.S. Guppy.

Despite its unusual taste, the Cap’n has inspired more spin-offs than Happy Days. Cap’n Crunch’s Crunch Berries debuted in 1967, followed by Cap’n Crunch’s Peanut Bitter Crunch in 1969, and in what may be a sign of the apocalypse, Cap’n Crunch’s Chocó Donuts in 2002.

The cereal logo character Cap’n Crunch was based on an actual figure from history, Captain James Crunch, an infamous slave trader who as brutally murdered in a brothel in 1792.
Captain Crunch cereal

History of baking powder

The first references to soda date back to the ancient Egyptians in 64 BC. The Egyptians were the first people known to use a rudimentary version of baking soda, called Natron.

In 1791, Nicholas Leblanc, French chemist and surgeon, discovered how to produce baking soda or sodium bicarbonate from common salt.

Bicarbonate of soda began to be used as a raising agent form the early 19th century and baking powder after that. The first use of baking powder began in about the 1830s.

In 1846 two bakers, John Dwight and Austin Church, established the first factory to develop baking soda.

Baking soda plus acid (initially cream of tartar) and starch resulted in baking powder. The first modern version of baking powder was discovered and manufactured by 1843 by Alfred Bird, a British chemist so he could make yeast free bread for his wife, Elizabeth, who had allergies to eggs and yeast.

It was further improved and formulated by Eben Horsford, who patented it as baking powder, the first calcium phosphate baking powder.

After the Civil War, American cooks started to use baking powder and other newly arriving and increasingly affordable ingredients.

In 1873, Marion Harland who wrote cookbooks Common Sense in the Household: A Manual of Practical Housewifery was one the first to include recipes for the kind of chemically leavened white cake and yellow cake commonly found at birthday parties.

Harland early on praised and promoted Royal Baking Powder. August Oetker, a German pharmacist made baking powder very popular when he began selling his mixture to housewife.

The recipe he created in 1891 is still sold in Germany as Baking. He stated the mass production of baking powder in 1898 and patented his technique in 1903.

The race of baking powder and baking soda companies to promote their brands, in the late 1800s and early 1900s, resulted in a few slanderous advertisements that depicted some products as ‘poison like’.

In 1889, Calumet Baking Powder was marketed as the first double-acting baking powder whose leavening began in the bowl and repeated in the hot oven.
History of baking powder