White Castle marketing: The history

The White Castle hamburger chain was founded in May 1921 in Wichita, Kansas, by J. Walter “Walt” Anderson, a hamburger-stand proprietor, and Edgar Waldo “Billy” Ingram, a real-estate and insurance agent.

The restaurant wasn’t famous when they launched their restaurant because of the thought of hamburger meat are made from the slaughter scraps and meats that are unwanted. With the help of advertising campaign White castle successfully changed the public perceptions of hamburgers and was the most popular fast food in American East and Midwest by rebuilding and changed the name of the restaurant in order to attract customer

During the 1920s, White Castle, the first fast food advertised in newspapers. It was slow to value radio advertising but did have promotions on radio during the 1930s.

White Castle’s marketing from the beginning encouraged customers to buy sacks of hamburgers as “take-out” food. Anderson made the purchase of multiple hamburgers at one visit part of his on-site advertising, with signs urging the purchase of his sandwiches in “half-dozen lots” with the slogan, “Buy’em by the Sack.”

Taking a cue from grocery store marketing strategies, Billy Ingram paid to have coupons for discounted burgers published in major newspapers on June 3, 1933.

Most of its advertising was targeted at working class. This changed during the 1950s, when White Castle sponsored a children television show, The Cactus and Randy Show.

At that tine American spending in food continue to grow. The increase appears to have stemmed primarily from changes in foods purchased, including more food bought and eaten away from home.

In 1977 White Castle becomes a cultural brand, appearing in the movie Saturday Night Fever. The 2004 buddy comedy Harold and Kumar Go to White Castle boosted sales of White Castle's sliders.

During the second half of the century, consumers increasingly spent food dollars on meals outside the home.

White Castle marketing: The history 

History of Maggi brand in India

Nestlé India Ltd, the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982.

With launch of Maggi 2 Minute Noodles, Nestlé created an entirely new food category - instant noodles - in the Indian packaged food market. Maggi’s share of the urban instant noodles market in India reached more than 90% at its peak.

In the early 1990s, for the first time, Maggi faced some genuine competition from Indo Nissin Foods Limited, with the launch of Cup Noodles and Top Ramen noodles.

One of the strategies that the company undertook to improve the sales of small packs was to improve their distribution in the market. It sold soups under the Maggi Hot Cup brand through vending machines, which were place at busy locations such as offices and railway stations. Maggi Hot Cup was targeted at working people and consumers on the move.

Although Maggi is probably best known for its flagship product of instant noodles, it has added enormously to its range over the years. Today, the Maggi range includes a variety of products catering to different taste preferences; this range includes dal atta, vegetable atta and rice noodles.
History of Maggi brand in India