History of Maggi brand in India

Nestlé India Ltd, the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982.

With launch of Maggi 2 Minute Noodles, Nestlé created an entirely new food category - instant noodles - in the Indian packaged food market. Maggi’s share of the urban instant noodles market in India reached more than 90% at its peak.

In the early 1990s, for the first time, Maggi faced some genuine competition from Indo Nissin Foods Limited, with the launch of Cup Noodles and Top Ramen noodles.

One of the strategies that the company undertook to improve the sales of small packs was to improve their distribution in the market. It sold soups under the Maggi Hot Cup brand through vending machines, which were place at busy locations such as offices and railway stations. Maggi Hot Cup was targeted at working people and consumers on the move.

Although Maggi is probably best known for its flagship product of instant noodles, it has added enormously to its range over the years. Today, the Maggi range includes a variety of products catering to different taste preferences; this range includes dal atta, vegetable atta and rice noodles.
History of Maggi brand in India

Milk chocolate: history and invention

In 1828, a Dutch chemist found a way to make the fine powder known as cocoa. Soon candy makers began to find ways to make candy from cocoa.

Milk chocolate was invented by Daniel Peter of Switzerland in 1876. The ground cocoa nib was processed with sugar and milk solids and the result was a product that today is the mainstay of the chocolate industry.

Making milk chocolate took a lot of work and was very expensive. It also took a lot of time, but it was worth every minute. Daniel Peter managed to succeed by using condensed milk.

The invention of milk chocolate was links to two aspects of the milk industry in Switzerland
*A surplus of milk in the country
*The development of methods for preservation of milk by the Nestlé Co.

Daniel Peters drew his inspiration for producing milk chocolate from Henry Nestlé own success in combining milk, wheat flour and sugar for infant cereal. Daniel Peter came up with the idea of using Nestlé’s milk powder in a new kind of chocolate. The mixture of cocoa powder (a Dutch invention from Van Houten) and creamy farm milk, a Swiss specialty, revolutionized the world of chocolate.

Cadbury’s Dairy Milk Chocolate was developed in the early 1900s and similar products by many other manufacturers followed. Milton Hershey found a way to mass produce milk chocolate, or make large amounts of it, in his factory in Hershey Pennsylvania.

Peter’s development of milk chocolate: he used its sweetened condensed milk to produce early versions of his milk chocolate.

Nevertheless, Peter’s chocolate products, manufactured by his own company, Societe Generale Suisse de Chocolat, were marketed under the Nestlé brand name and distributed from just after the turn of the twentieth century until 1929, when Nestlé acquired Pater’s company.
Milk chocolate: history and invention

History of Nestle KitKat

Rowntree had been making chocolate in York since the 1860s. 

KitKat product was developed as a four-finger wafer crisp, initially launched in London and the South East in September 1935 as ‘Rowntree’s Chocolate Crisp’ and re-named two years later as KitKat Chocolate Crisp.

Within two years of launch, KitKat chocolate was established as Rowntree’s leading product a position that it has maintained ever since.

It remained popular in the UK, despite weathering the storm of the Second World War. It became KitKat after the Second World War KitKat was first advertised in TV back in 1957 and had its first color advert in 1967.

In 1988, Nestlé SA acquired Rowntree. Nestle boosted Rowntree’s international presence, selling its brands in territories that had been beyond its reach before.

KitKat which for so many years was the best-selling selling chocolate bar in Britain became a huge seller in India, China and Eastern Europe.

KitKat is produced at the Nestlé Rowntree Factory and in 2004 a massive 39,000 tons of KitKat were sold.

By 2010, KitKat was sold in more countries than any chocolate bar, with 17.6 billion of the chocolate fingers produced very year.
History of Nestle KitKat

Origin and history of chocolate KitKat

British confectioner Joseph Rowntree (1836-1925) of Rowntree’s in York (UK) registered the product names Kit Kat and Kit Cat in the year 1911.

Kit Kat lay dormant as a concept until the 1920s when Rowntree’s first attributers the snappy name to a box of chocolates.

Joseph Rowntree, the son of Quaker grocer. He left school at fourteen, and started working for his father as an apprentice.

He joined his brother, Henry ten years later. Henry running a Cocoa, Chocolate and Chicory factory. 

Joseph took control after his brother died in 1883. The company quickly became an international business. 

During the early twentieth century, Rowntree introduced many new chocolate products but none were successful.

In 1935, Chocolate Crips was launched, under the name ‘Rowntree’s Chocolate Crisp’ and at a cost of 2d.

Manufacture continued into the 1930s. Eventually ‘Black Magic’ and ‘Dairy Box’ brands were introduced and Chocolate Crips was discontinued.

Introduction of the Chocolate Crisps as four finger bar followed a recommendation from a workers at York factory.

In 1937 it was renamed KitKat. It was the company’s most popular and successful chocolate candy.

In the 1930s, the Hershey Company bought rights to manufacture the KitKat bars in America.
Origin and history of chocolate KitKat

History of Maggi brand of Nestlé

Maggi is owned by Nestlé: seasonings are their main products. Maggi really grew on its dehydrated soups-an instant food at the start of the industrial revolution.

The original owner was Julius Michael Johannes Maggi in Switzerland.

In 1883, Julius Maggi produced appliances for roasting and grinding vegetables, to make flour form peas, beans, lentils, etc. enabling women to make a quick nourishing soup.

His objective was to provide nutritious and flavorful meals for working class women who lacked the time ad money to prepare proper home cooked meals.

Eventually in Maggi put his instant product vegetable powders on the market, under his friend Doctor Schuler’s patronage. Julius Maggi started produced first instant soup in his Kemptthal factory in 1886, followed by various kinds of soups in cubes or bags and even beef cubes in 1908.

The Maggi soups and seasoning business was acquired in 1947 by Nestlé by merging with the Alimentana S.A becoming Nestle Alimentana Company.

Finding its core customer aging during the 1980s and 1990s, Maggi reached out to the younger generation with meal-maker products, ready to eat foods, and frozen snacks as well as ethnic and children’s product lines.
History of Maggi brand of Nestlé