Showing posts with label yeast extract. Show all posts
Showing posts with label yeast extract. Show all posts

Tuesday, March 03, 2015

History of Vegemite

Introduced in 1922 by a fellow named Dr Cyril P Callister at Fred Walker Cheese Company, Vegemite was created in an attempt to figure out what to do with brewery waste.

The spread was made from brewer’s yeast and was contained in an amber jar. In 1923, a competition was run to name this delicious new spread. The prize for the name Vegemite was fifty pounds but the name of the winning contestant has since been lost.

Vegemite was not a very big hit in Australia until the Great Depression smacked into the world in 1929.

When the depression hit, parents were concerned about how to pack the most nutrition into the most people for the least amount of money. Vegemite provided a solution, being very high in B vitamins and very inexpensive.

In 1926, the company became known as the Kraft Walker Cheese Company, after the c0ompany merged with American food giant Kraft.

The Kraft Foods has achieved a history of success by doing nothing to the original product and only updating external factors such as packaging and the occasional consumer promotion.
History of Vegemite

Wednesday, February 25, 2015

History of Marmite (food spread)

Marmite is a gluten free, vegetarian spread developed as a meat free alternative to Bovril by the Marmite Food Extract Company in Burton upon Trent in 1902.

Marmite is made from spent brewer’s yeast; a large fraction of Britain’s waste brewer’s yeast in recycled into Marmite.

The idea for making such as yeasts extract goes back to the great German chemist Justus von Liebig. He developed the process of extracting essences of ingredients, particularly from meat.

Liebig built on Louis Pasteur’s work on yeast figuring out that it could self digest and produce and edible paste. Marmite has been manufactured in an essentially unchanged form in Burton-in-Trent since 1902.

Marmite Food Extract Company ran with Liebig’s yeast extract research and foisted the black spread upon an unsuspecting nation in 1902.

This yeast extract became known as Marmite. The company began to produce this product at Burton on Trent.

Vitamins were discovered in 1912, and Marmite contains a large amount of them, which certainly helped its image and popularity.

Since 2000 it’s been owned by Unilever, proprietors of Persil, Domestos, Colman’s Cif, Cornetto, and impulse.
History of Marmite (food spread)

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